Domain Knowledge

Domain Names and Value

What Are Valuable Domain Names?

 If you are looking to profit from buying and selling domain names, valuable domain names are the most sought after commodity. With over 20,000 domain names being registered every day, these valuable domain names may be hard to come by.

When looking for valuable domain names the top-level domain (TLD) which is the extension of the domain name, is the first consideration. There are many TLDs available today. But .com is still the most valuable, most sought after, and most trusted. The .com extension was the first to be registered back in the 90s. And this is still at the foremost of peoples minds when visiting a website.

Valuable domain names can be considered those URLs with popular keywords in them. When someone does a search for content, or specific products, and your domain name contains those keywords, you’re more likely to show up in the search results. The major search engines figure that if you’re domain name is, then your website is most likely about training dogs. With a domain name like this, showing up in the search engines for the keyword training dogs gives you a better chance at ranking highly within these search results.

Searching For Domain Names to Purchase

 The first order of business is deciding which company to buy your domain name from. There are many options available on the Internet. Though I don’t have a favorite, I do try to make all my purchases from one company. This way I can keep track of which domain names are going to be expiring soon all in one place. I don’t want to have to keep track of which domain name is registered where.

When searching for a domain name to purchase, start with your main keyword that you will be building your site around. Chances are when you search to see if the domain name is available it will already be registered. This is where you have to get creative. Start your search by adding words either to the front of the domain name, or to the end of the domain name. For example: or By adding words to either the front or the end of the domain name, you can keep your keywords in there.

When looking for a domain name to purchase, whether you plan on turning around and selling it, or using it for your own site, putting thought into the name of the domain is very important. Choosing the top level domain name of .com should be considered if possible. Having your main keyword within the domain name should also be considered for search engine optimization purposes.

Expired Domains? Go Get Em!

I am going to talk a little bit about a way of getting existing traffic to your website that it seems is largely being ignored. Expired Domains.

Most online marketers struggle to grab their share of traffic to their websites. You have probably invested a fair amount of money learning what it takes to get your piece of the pie only to be disappointed over and over again. But there may be a perfectly legitimate and extremely effective method in generating unique traffic that has gone unnoticed by many of your competitors.

Expired domains are definitely an option that you should explore. On a daily basis over 3 million visitors of targeted traffic are left abandoned to expired domains.

These websites are expired and left unattended because webmasters have lost interest in maintaining and managing those sites. Or it may be that they just forgot to renew them. Some of these sites were never even developed. The domain name was purchased with the intent of building a website, but the webmaster never got around to it. Some of these sites were once legitimate websites with traffic and sales.

In purchasing an expired domain you can capture all the effort and work, time and money, that the previous owner put in to the site, capturing the existing traffic that travels there on a daily basis. Some of these expired domains have the link popularity that will allow you to hit the ground running.

Link popularity is based on the number of other websites that are linking to a website. It stands to reason that if a website has previous link popularity that it may have been a thriving business at one time.

The best part is that you can get some of these domain names for the same amount it would cost you to register a brand-new name. Imagine being able to grab up a domain name that only has two words and a .com at the end. Two worded domain names are becoming very hard to find.. It seems that they have all been bought up. What better chance to grab up some of these names, than as an expired domain name.

If it’s something that you think you might be interested in, go ahead and check it out. It’s hard to say what little gem you might find waiting for you.

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