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Domain Name Wisdom

Expired Domains? Go Get Em!

I am going to talk a little bit about a way of getting existing traffic to your website that it seems is largely being ignored. Expired Domains.

Most online marketers struggle to grab their share of traffic to their websites. You have probably invested a fair amount of money learning what it takes to get your piece of the pie only to be disappointed over and over again. But there may be a perfectly legitimate and extremely effective method in generating unique traffic that has gone unnoticed by many of your competitors.

Expired domains are definitely an option that you should explore. On a daily basis over 3 million visitors of targeted traffic are left abandoned to expired domains.

These websites are expired and left unattended because webmasters have lost interest in maintaining and managing those sites. Or it may be that they just forgot to renew them. Some of these sites were never even developed. The domain name was purchased with the intent of building a website, but the webmaster never got around to it. Some of these sites were once legitimate websites with traffic and sales.

In purchasing an expired domain you can capture all the effort and work, time and money, that the previous owner put in to the site, capturing the existing traffic that travels there on a daily basis. Some of these expired domains have the link popularity that will allow you to hit the ground running.

Link popularity is based on the number of other websites that are linking to a website. It stands to reason that if a website has previous link popularity that it may have been a thriving business at one time.

The best part is that you can get some of these domain names for the same amount it would cost you to register a brand-new name. Imagine being able to grab up a domain name that only has two words and a .com at the end. Two worded domain names are becoming very hard to find.. It seems that they have all been bought up. What better chance to grab up some of these names, than as an expired domain name.

If it’s something that you think you might be interested in, go ahead and check it out. It’s hard to say what little gem you might find waiting for you.

Hunting & Gathering Domains

 

Hunting & Gathering Domains

 

Are you a domain hunter or a domain gatherer? The domain name premium name and aftermarket and resales market has settled all domainers into a hunting and gathering type platform.

The available market is ready to tap for both new and used domain names of varying types.

Do you specialize in identifying great names or inventing new names which will build in value, or do you excel rather at acquiring a broad spectrum of domain names and hope to capitalize on value through piecemeal marketing and promotion and eventual resale?

Hunters in the domain world stalk the droplists and auctions, scanning the globe for that big game name that will set their world on fire. Gatherers patiently embroider traffic and content value on names of specious value with breadcrumb benefit. But a lot of breadcrumbs can make a Google Adsense check.

Gatherers tend to pick up the bargains and unwanted stepchildren of the domain aftermarket, but can also rescue a stray dog and polish it into a mid $XXX to low $XXXX resale. Gatherers may also be sitting on grouped domains of value for enterprise commencement down the line.

Taking the caveman approach to domaining, the hunter or gatherer philosophy can work to establish a portfolio of domains and brush up on those sales skills. Just make sure your domaining activities are not the neanderthal habits of the get-rich-quick -with-no-work domainer.

But the domain name buy does not a domainer make. Every domainer should be developing some of their domains. With development today being the attendant effort to define value for any domain name, the no-development approach to domaining is as irrelevant and extinct as the dinosaur.

Don’t be a domaining dinosaur. Get developing, now!

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