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Domain Name Wisdom

Hunting & Gathering Domains

 

Hunting & Gathering Domains

 

Are you a domain hunter or a domain gatherer? The domain name premium name and aftermarket and resales market has settled all domainers into a hunting and gathering type platform.

The available market is ready to tap for both new and used domain names of varying types.

Do you specialize in identifying great names or inventing new names which will build in value, or do you excel rather at acquiring a broad spectrum of domain names and hope to capitalize on value through piecemeal marketing and promotion and eventual resale?

Hunters in the domain world stalk the droplists and auctions, scanning the globe for that big game name that will set their world on fire. Gatherers patiently embroider traffic and content value on names of specious value with breadcrumb benefit. But a lot of breadcrumbs can make a Google Adsense check.

Gatherers tend to pick up the bargains and unwanted stepchildren of the domain aftermarket, but can also rescue a stray dog and polish it into a mid $XXX to low $XXXX resale. Gatherers may also be sitting on grouped domains of value for enterprise commencement down the line.

Taking the caveman approach to domaining, the hunter or gatherer philosophy can work to establish a portfolio of domains and brush up on those sales skills. Just make sure your domaining activities are not the neanderthal habits of the get-rich-quick -with-no-work domainer.

But the domain name buy does not a domainer make. Every domainer should be developing some of their domains. With development today being the attendant effort to define value for any domain name, the no-development approach to domaining is as irrelevant and extinct as the dinosaur.

Don’t be a domaining dinosaur. Get developing, now!

The Search Engine Marketing Process

There are several phases when it comes to the Search Engine Marketing process. A couple of the first steps that you will need to focus on are planning and research, content creation, and campaign creation.

Planning and Research

When you start the process of planning and research you want to learn as much as you can about the products and services that you are going to advertise. This phase includes product and services information, figuring out your advertising budget and existing campaign information. The biggest part of this phase will be on keyword research and content creation. You should take your time and brainstorm your keywords and content ideas, as this will be the most important part of your research. Once you have completed this step you will be creating your landing page.

Content

Before you start your pay per click campaign you must have quality content on your site. More than likely your homepage will be too generic to use as the landing page. You will want to plan a landing page that is appropriate with content that will want to make your visitors take action.

Pay Per Click Campaign

The pay per click campaign creation phase includes two things. You will be monitoring your campaign and making any changes that need to be made in order to improve click through rate and conversion. You want to always be looking for ways to improve on your campaigns. When you see the need to make changes it could be something as simple as changing the title, or something as drastic as stopping the campaign and starting over again.

You should always be refining your campaign whether it be minor or major corrections. The people that are most successful with pay per click campaigns are those that are always testing and making changes to see which works best.

The only way to really learn the search engine marketing process is to jump in and start working. As time goes on and you tweak your campaign for success, you will begin to understand what works and what does not work.

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