Domain Name Wisdom

Hunting & Gathering Domains


Hunting & Gathering Domains


Are you a domain hunter or a domain gatherer? The domain name premium name and aftermarket and resales market has settled all domainers into a hunting and gathering type platform.

The available market is ready to tap for both new and used domain names of varying types.

Do you specialize in identifying great names or inventing new names which will build in value, or do you excel rather at acquiring a broad spectrum of domain names and hope to capitalize on value through piecemeal marketing and promotion and eventual resale?

Hunters in the domain world stalk the droplists and auctions, scanning the globe for that big game name that will set their world on fire. Gatherers patiently embroider traffic and content value on names of specious value with breadcrumb benefit. But a lot of breadcrumbs can make a Google Adsense check.

Gatherers tend to pick up the bargains and unwanted stepchildren of the domain aftermarket, but can also rescue a stray dog and polish it into a mid $XXX to low $XXXX resale. Gatherers may also be sitting on grouped domains of value for enterprise commencement down the line.

Taking the caveman approach to domaining, the hunter or gatherer philosophy can work to establish a portfolio of domains and brush up on those sales skills. Just make sure your domaining activities are not the neanderthal habits of the get-rich-quick -with-no-work domainer.

But the domain name buy does not a domainer make. Every domainer should be developing some of their domains. With development today being the attendant effort to define value for any domain name, the no-development approach to domaining is as irrelevant and extinct as the dinosaur.

Don’t be a domaining dinosaur. Get developing, now!

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